advert comparison

                                                                                 

Denotations of Chanel advert

• There is a woman posing with a skinny waist and in a lovely long  dress
• The woman is on a train looking out of the window. 
• The women is very thin
• she looks like she has a lot of money

Connotations of Chanel advert

• Showing off her dress and her figure to promote Chanel No5 perfume
• She is in the train by herself as this could be pointing out that she is rich and can maybe afford to travel in the train by herself.
• She looks wealthy, which tells us that the perfume  is expensive

she is very thin so it makes people think that if they use the perfume they will be like her

Denotations of Nina Ricci advert

• Branches are made of crystals
• White background, wearing a white gown 
• Red apples in the background

Connotations of Nina Ricci advert

• The white background and the dress she is wearing shows the inocence of the woman and can show purity as she is meant to be snow white and she is from a childrens fairy tale so she is supposed top be the innconent pure victim.
• The shape of the perfume bottle has the same shape as the red apples in the background this is related to snow white as in snow white she eats the poisionous apple it is just as if the apple is there to tempt her.
• The crystal branches make a a fairy tale garden this advert is based on snow white which is a fairy tale so it has to be fairy tale like hence the crystal branches.

ted review

A man wrestles with the lingering consequences of a childhood wish in this live-action comedy from Family Guy creator Seth MacFarlane. As a young boy, John Bennett wanted nothing more than for his beloved teddy bear Ted to come to life. Incredibly, that wish was granted. But now that John Mark Wahlberg is all grown up, his boyhood dream has become a nightmare nuisance. Mila Kunis, Joel McHale, and Giovanni Ribisii co-star. ~ Jason Buchanan, Rovi

Ted is a teddy bear. He was given to young John Bennett for Christmas when Bennett was nine years old. Bennett made a wish, as nine year olds are wont to do, a passing star happened to fall from the sky at just the right moment, and Ted came to life. Fast forward 26 years, and wee John has grown up to be Mark Wahlberg.

He works as an office schlub at a rental car company, spends his free time stoned on the couch watching Flash Gordon, and is improbably in a four year relationship with smart, successful, and drop dead beautiful Mila Kunis. And right there with them is Ted, a bit battered and in serious need of a dry-clean, but still a walking, talking, and very much alive teddy-bear.

The movie is good for the first 10 minitues when they show the charecter John as a little boy but then when they show him when he is grown up and he still has a talking teddy bear its just soo unrealistic.Ted is a "teddy bear" who can apparently talk and even drive a car magically he can even work and take cocaine.

Mila kunis plays the part of Johns girlfriend who is fed up of John and Teds childish ways and makes John chose between her and ted as a result of this John choses his girlfriend.She bans John from seeing Ted but as they are best friends they can not be stopped from seeing each other and Ted gets John into more trouble and then Johns girlfriend leaves him.

Then Ted is kidnapped by some weird man and his son who are in love with Ted.Then the game is on for John to win his girlfriend back and save Ted.
At the end John manages to win back his girlfriend and save Ted but as he gets ripped  he turns back into a teddy and this time Johns girlfriend  makes a wish to turn Ted back to being alive and guese what he does the end.


Star Ratting 2 stars

conventions of horror

Camera shots looking through windows or from behind branches. Also, shots wich follow a chararcter (over the shoulder). Technique of zooming into an object while the background zooms out.

Shadows of murderer/monster quickly moving in sillouette in the background. Cue violin music.

Gothic conventions (such as lightning storms).

 Often  victimswill be in the bath or shower or in a house  isolated alone, as it makes them more vunerable.

Split into sub genres
Horror Sub Genres
Horror can be split into sub genres:

• The Monster Scare
• Psychological Thrillers
• Slasher...

15 or 18 Certification (promises of pleasure) – debates on passive consumption

Extensive use of close up

Incidental non-diegetic sound

Distorted diegetic sound

Extensive use of narrative off-screen space

Young/teenage characters

Use of hand-held camera: audience identification/realism

Point of view shots

Low angle shots

the language of film

aerial shot

A camera shot filmed from an airplane, helicopter, blimp, balloon, kite or high building (higher than a crane).

bridging shot

A shot that connects one scene to another by showing a change in time or location. A bridging shot can also be used to connect two shots from the same scene by using a close-up, distant pan or different camera angle thus relating the shots via content.

caption

See titles.

close-up

A shot in which a smallish object (e.g. the human head) fits easily within the frame

crane shot

A shot in which the camera rises above the ground on a mobile support

framing

The size and position of objects relative to the edges of the screen; the arrangement of objects so that they fit within the actual boundaries of the film.

long shot

A shot in which a large object (e.g. a complete human figure) fits easily within the frame

overhead shot

A shot looking down vertically on the action from above.

passing shot

A shot producing a projected image that travels quickly across the screen, either by moving the subject past a stationary camera or by panning the camera past a stationary subject

zoom	The effect of rapid movement either towards or away from the subject being photographed, either by using a specialized zoom lens or by moving the camera on a boom, crane or dolly. Zoom effects can also be achieved and enhanced by the use of an optical printer.