advert comparison

                                                                                 

Denotations of Chanel advert

• There is a woman posing with a skinny waist and in a lovely long  dress
• The woman is on a train looking out of the window. 
• The women is very thin
• she looks like she has a lot of money

Connotations of Chanel advert

• Showing off her dress and her figure to promote Chanel No5 perfume
• She is in the train by herself as this could be pointing out that she is rich and can maybe afford to travel in the train by herself.
• She looks wealthy, which tells us that the perfume  is expensive

she is very thin so it makes people think that if they use the perfume they will be like her

Denotations of Nina Ricci advert

• Branches are made of crystals
• White background, wearing a white gown 
• Red apples in the background

Connotations of Nina Ricci advert

• The white background and the dress she is wearing shows the inocence of the woman and can show purity as she is meant to be snow white and she is from a childrens fairy tale so she is supposed top be the innconent pure victim.
• The shape of the perfume bottle has the same shape as the red apples in the background this is related to snow white as in snow white she eats the poisionous apple it is just as if the apple is there to tempt her.
• The crystal branches make a a fairy tale garden this advert is based on snow white which is a fairy tale so it has to be fairy tale like hence the crystal branches.